Pixl Envy / Case 01 / Hospitality / Beach resort

A better booking experience. An organic revenue engine.

Pixl Envy connected search intent, resort evaluation, and the booking journey so qualified guests could move from discovery to reservation with less uncertainty.

Client

Casa Del Mar

The assignment

Improve the digital guest experience and increase booking revenue from organic search—without relying on paid advertising.

Evidence window

Performance record: 2017–2024

Pixl Envy role

Experience strategy and UX
Organic search strategy
Booking journey conversion engineering
Analytics and revenue measurement

2024 / Organic performance

Organic search became the primary revenue engine.

In 2024, Organic Search generated $1,632,926.40—67.53% of Casa Del Mar's $2,418,106.88 in total revenue—without paid advertising.

Organic Search revenue: $1.63M; $1,632,926.40 in tracked 2024 revenue
Share of total revenue: 67.53%; Attributed to Organic Search in 2024
Organic users: ~36K; Approximately 36,000 users in 2024
Average purchase revenue per user: $42.61; 2024 average purchase revenue per user

Long-term context / 2017–2024

$1,125,236.82 $2,418,106.88

Across the available annual record, total revenue moved from $1,125,236.82 in 2017 to $2,418,106.88 in 2024. That is $1,292,870.06 in additional annual revenue, a 114.9% increase.

Long-term business context, not a claim that organic search alone caused every dollar of change.

Archived outcome / 2018

More commercial value from the demand already present.

Annual Google Analytics evidence compares January 1–December 31, 2018 with the same 2017 period.

Revenue: +31.24%; 2018 compared with 2017
Ecommerce conversion rate: +26.33%; 2018 compared with 2017
Transactions: +29.33%; 2018 compared with 2017
Average time on page: +23.88%; 2018 compared with 2017

The diagnosis

The traffic problem was really a decision problem.

The useful question was not how to buy more traffic. It was whether an organically acquired guest could understand the resort, find the right accommodation, and reach a confident booking decision without friction.

The diagnostic work reviewed prior-year analytics, checkout abandonment, converting and non-converting traffic patterns, and the competitive experience. That shifted the brief from generating visits to making qualified organic demand easier to understand and act on.

The intervention

Turn behavior into an operating brief.

The work connected measurement, experience, conversion, and commercial outcomes instead of optimizing them as separate assignments.

Connect intent to experience

Align organic landing experiences with what prospective guests need to understand when they arrive from search.

Make the resort legible

Organize accommodations, amenities, location, and proof around the questions a guest resolves before committing to a stay.

Engineer the booking path

Reduce friction between resort discovery, unit evaluation, availability, and the final reservation flow.

Measure revenue, not rank

Connect organic users to booking revenue and evaluate commercial movement instead of treating rankings or traffic as the finish line.

Experience artifact

Make the resort easier to evaluate before asking for the booking.

The archived experience placed the resort story, third-party recognition, accommodations, amenities, and booking paths into one continuous decision sequence.

Archived Casa Del Mar website showing the resort story, accommodations, amenities, and booking calls to action. — Archived Casa Del Mar website experience. Open full capture →

Source evidence

The numbers remain attached to the record.

Each comparison below is reproduced from the preserved Google Analytics source capture and described in plain language.

Google Analytics ecommerce comparison showing 2018 revenue up 31.24 percent, conversion rate up 26.33 percent, transactions up 29.33 percent, and average order value up 1.48 percent compared with 2017. — **2018 commercial comparison**
Google Analytics compares January 1–December 31, 2018 with the same 2017 period. The source reports $1,476,763.84 in revenue compared with $1,125,236.82.

Google Analytics engagement comparison showing 2018 average time on page up 23.88 percent and bounce rate down 25.82 percent while pageviews declined 10.50 percent compared with 2017. — **2018 engagement comparison**
The same annual comparison shows average time on page up 23.88% and bounce rate down 25.82%. Pageviews were down 10.50%, reinforcing why volume alone was not the operating target.

Google Analytics ecommerce comparison showing first-half 2019 revenue up 44.86 percent, conversion rate up 42.16 percent, transactions up 33.33 percent, and average order value up 8.64 percent compared with first-half 2017. — **First-half 2019 comparison**
Google Analytics compares January 1–June 30, 2019 with the same 2017 period. The source reports $1,079,405.62 in revenue compared with $745,150.56.

Verified outcome / First half 2019

The commercial movement continued.

Google Analytics compares January 1–June 30, 2019 with the same 2017 period.

Revenue: +44.86%; January–June 2019 compared with the same 2017 period
Ecommerce conversion rate: +42.16%; January–June 2019 compared with the same 2017 period
Transactions: +33.33%; January–June 2019 compared with the same 2017 period
Average order value: +8.64%; January–June 2019 compared with the same 2017 period

Evidence standard

What this record does—and does not—claim.

This engagement predates the current Pixl Envy identity. Its source record was originally published under Sunbay Marketing and is preserved in the current website archive.

The 2024 values—$2,418,106.88 total revenue, $1,632,926.40 Organic Search revenue, 67.53% Organic Search revenue share, approximately 36,000 organic users, and $42.61 average purchase revenue per user—come from the client's 2024 analytics reporting. They are presented separately from the archived Universal Analytics comparisons; the underlying 2024 export is not stored in this repository.

The engagement focused on experience and organic search. Paid advertising was not used to produce the Organic Search revenue reported here.

The 2017–2019 percentages and values are transcribed from the archived Google Analytics comparison captures. We have excluded broader historical superlatives and later summary claims that the preserved artifacts do not independently establish.

These comparisons document observed performance during the stated periods. They should not be read as a controlled experiment or as a guarantee of future results.

Pixl Envy / Next move

Find the break between attention and revenue.

Start a conversation